{"id":5012,"date":"2025-09-08T19:18:38","date_gmt":"2025-09-08T17:18:38","guid":{"rendered":"https:\/\/mercigustave.co\/glossary\/"},"modified":"2026-07-08T16:47:22","modified_gmt":"2026-07-08T14:47:22","slug":"glossary","status":"publish","type":"page","link":"https:\/\/mercigustave.co\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t
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exhibition booth glossary<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Key terms for exhibiting in North America<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t

This glossary lists the 20 essential terms to know before exhibiting at a trade show in the United States or Canada: booth, drayage, union labor, lead retrieval, hanging sign\u2026

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Booth \/ (Kiosque in French in Canada)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The English word for \u201cstand<\/strong>.\u201d Absolutely essential to remember: everyone talks about a booth at American and Canadian trade shows.In Canada, the term kiosque<\/strong> is used. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Advance warehouse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWarehouse where you ship your booth before the trade show to avoid delays upon arrival.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Backwall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe back wall of the booth \u2014 your main backdrop.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Corner booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Booth located at the corner of two aisles.It benefits from two open sides<\/strong>, and therefore better brand visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Counter \/ Reception desk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Reception counter<\/strong> to welcome attendees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Drayage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Drayage<\/strong> is the internal material handling service managed by the show organizer or its official contractor.It covers the shipping of equipment<\/strong> from the delivery dock or the show warehouse to your booth<\/strong>, and then its return at the end of the event.<\/p>

This service is mandatory, fee-based<\/strong>, and often very expensive<\/strong> in North America.<\/p>

\ud83d\udca1<\/strong> An optimization of deliveries<\/strong> \u2014 whether it is the booth itself or equipment sent directly by the exhibitor \u2014 often allows for significantly reduced drayage costs.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Electrical order<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The electrical order<\/strong> corresponds to the electricity order<\/strong> to be placed before the trade show.Without this step, no power supply<\/strong> is provided to your booth: no lighting, no displays, no demonstrations.In North America, the show organizer generally imposes early order deadlines<\/strong>, with preferential rates<\/strong>.<\/p>

\ud83d\udca1<\/strong> Meeting these deadlines is essential for budget control. A late order can lead to significant additional costs. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Exhibitor manual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The official trade show guide<\/strong>, to be read carefully. It contains all technical instructions, schedules, and order forms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Flooring \/ Carpet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Booth flooring<\/strong>, often to be ordered separately from the package.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Graphic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The graphic panel<\/strong> of the booth (in fabric or rigid panel).<\/p>

In the United States, they will talk to you about \u201creplacing your graphics\u201d rather than \u201cchanging the visuals.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Hanging sign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sign suspended from the ceiling<\/strong>, often circular or rectangular.Essential for being visible from a distance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Inline booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Booth located between two other booths, on a single aisle<\/strong>.This is the most common format at trade shows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Island booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Booth totally open on all four sides<\/strong>: an island booth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Lead retrieval<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Badge scanning system<\/strong> to collect attendee contact information<\/strong>.An essential tool for following up with your leads and clients after the event and measuring its ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Lighting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Lighting<\/strong>: a crucial key element to highlight your graphic panels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Move-in \/ Move-out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Installation and dismantling periods<\/strong>. Must be strictly respected to avoid additional fees. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Modular booth \/ Modular stand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Modular booth<\/strong>: reusable frame that is adaptable to different square footage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Peninsula booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Booth open on three sides<\/strong>, generally backed by another booth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pop-up display<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Foldable image wall, equivalent to our \u201cpop-up display<\/strong>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Portable display<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Portable display or pop-up display<\/strong>, easy to transport and install yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Tension fabric display<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tubular booth in tension fabric<\/strong>. Lightweight, elegant, and very popular across the Atlantic. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Union labor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mandatory union personnel<\/strong> for certain tasks (installation, electricity, rigging<\/strong>) in many American trade shows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Show services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Show services<\/strong> include all services offered by the show organizer or its official contractors: booth cleaning, internet connection, furniture, storage, handling, security, etc.These services are often optional but strictly regulated by the show.\ud83d\udca1 Show services are subject to a specific order schedule<\/strong>.Placing an order ahead of the early order deadlines<\/strong> allows you to benefit from reduced rates and avoid last-minute surcharges<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Show site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The actual location of the trade show<\/strong>. You will often hear: \u201cYour shipment has arrived on show site.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

exhibition booth glossary Key terms for exhibiting in North America This glossary lists the 20 essential terms to know before exhibiting at a trade show in the United States or Canada: booth, drayage, union labor, lead retrieval, hanging sign\u2026 Booth \/ (Kiosque in French in Canada) The English word for \u201cstand.\u201d Absolutely essential to remember: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5012","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/pages\/5012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/comments?post=5012"}],"version-history":[{"count":1,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/pages\/5012\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/pages\/5012\/revisions\/5013"}],"wp:attachment":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media?parent=5012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}