{"id":4588,"date":"2026-05-11T16:04:54","date_gmt":"2026-05-11T14:04:54","guid":{"rendered":"https:\/\/mercigustave.co\/blog\/must-attend-trade-shows-in-the-united-states\/"},"modified":"2026-06-17T14:49:17","modified_gmt":"2026-06-17T12:49:17","slug":"must-attend-trade-shows-in-the-united-states","status":"publish","type":"post","link":"https:\/\/mercigustave.co\/en\/blog\/must-attend-trade-shows-in-the-united-states\/","title":{"rendered":"Must-Attend Trade Shows in the United States"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4588\" class=\"elementor elementor-4588 elementor-2825\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c561166 e-flex e-con-boxed e-con e-parent\" data-id=\"4c561166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7cfca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6e7cfca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Must-Attend Trade Shows in the United States<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d273cd1 e-flex e-con-boxed e-con e-parent\" data-id=\"1d273cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc961b2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5bc961b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/03\/blog-salons-usa.webp\" class=\"attachment-full size-full wp-image-4589\" alt=\"trade shows usa sectors industry retail technology health travel cosmetic beauty\" srcset=\"https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/03\/blog-salons-usa.webp 1536w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/03\/blog-salons-usa-300x200.webp 300w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/03\/blog-salons-usa-1024x683.webp 1024w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/03\/blog-salons-usa-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a546e8 elementor-widget elementor-widget-text-editor\" data-id=\"55a546e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The United States hosts some of the largest trade shows in the world.<br\/>Each sector has its flagship events, which often shape business development for several years.<\/p><h2>Technology, Innovation &#038; Electronics<\/h2><p><strong>CES \u2013 Las Vegas<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  Las Vegas<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/> <a href=\"https:\/\/www.ces.tech\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ces.tech<\/a><\/p><p>The <strong>CES (Consumer Electronics Show)<\/strong> is the world&#8217;s largest trade show <strong>dedicated to technological innovation and consumer electronics<\/strong>.<\/p><p>Held annually in Las Vegas, it brings together startups, major corporations, investors, and international media to showcase the latest advancements in AI, mobility, health, smart home, and future technologies.<\/p><p>Ideal for:<\/p><ul><li>innovative product launches<\/li><li>international visibility<\/li><li>investor &#038; partner meetings<\/li><\/ul><p>To learn more about CES, discover:<\/p><ul><li>The <a href=\"https:\/\/mercigustave.co\/blog\/stand-ces-las-vegas-arkamys\/\">Arkamys <\/a>case study <\/li><li>The <a href=\"https:\/\/mercigustave.co\/en\/blog\/ces-las-vegas-standing-out-in-the-era-of-technological-innovation\/\">CES trade show<\/a> page<\/li><\/ul><p><strong>SXSW \u2013 Austin<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  Austin, Texas<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/> <a href=\"https:\/\/www.sxsw.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sxsw.com<\/a><\/p><p>The <strong>SXSW (South by Southwest)<\/strong> is an <strong>international festival and conference<\/strong> that brings together the worlds of technology, music, film, media, and culture. Held annually in Austin, Texas, the event gathers entrepreneurs, creatives, artists, investors, and major brands for conferences, concerts, screenings, immersive experiences, and networking. <\/p><p>The main difference from CES is that CES focuses on technological innovations and products (AI, electronics, mobility, hardware, tech startups), while SXSW places more emphasis on cultural trends, creativity, media, marketing, and the interactions between technology and creative industries. CES is primarily a business and product show, whereas SXSW functions more as a festival of ideas and influence. <\/p><p>Ideal for:<\/p><ul><li>innovation, digital, AI<\/li><li>branding and storytelling<\/li><li>strategic networking<\/li><\/ul><h2>Retail, Distribution &#038; E-commerce<\/h2><p><strong>NRF Retail\u2019s Big Show \u2013 New York<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  New York<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/> <a href=\"https:\/\/nrfbigshow.nrf.com\" target=\"_blank\" rel=\"noopener\">https:\/\/nrfbigshow.nrf.com<\/a><\/p><p>The <strong>NRF Retail\u2019s Big Show<\/strong> is the world&#8217;s largest trade show <strong>dedicated to retail and commerce<\/strong>.<\/p><p>Held annually in New York, it brings together retailers, brands, startups, and experts to showcase the latest innovations in customer experience, e-commerce, AI, logistics, and retail technologies.<\/p><p>A true industry benchmark, the event combines conferences, demonstrations, networking, and the discovery of trends shaping the future of commerce.<\/p><p>Next edition: January 10 to 12, 2027, in New York<\/p><p>Ideal for:<\/p><ul><li>retail &#038; e-commerce solutions<\/li><li>retail tech<\/li><li>key account meetings<\/li><\/ul><h2>Health, Medtech &#038; Biotech<\/h2><p><strong>HIMSS \u2013 USA (location varies)<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  USA<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/> <a href=\"https:\/\/www.himss.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.himss.org<\/a><\/p><p>The <strong>HIMSS Global Health Conference &#038; Exhibition<\/strong> is one of the world&#8217;s largest events <strong>dedicated to digital health and medical technologies<\/strong>.<\/p><p>Held annually in the United States, it brings together healthcare professionals, hospitals, startups, industrial players, and IT experts to discuss innovations in e-health, artificial intelligence, cybersecurity, health data, and the digital transformation of the medical sector.<\/p><p>Ideal for:<\/p><ul><li>medical software and solutions<\/li><li>health data &#038; information systems<\/li><li>B2B and institutional players<\/li><\/ul><h2>Industry, Manufacturing &#038; Engineering<\/h2><p><strong>IMTS \u2013 Chicago<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  Chicago<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/><a href=\"https:\/\/www.imts.com\" target=\"_blank\" rel=\"noopener\"> https:\/\/www.imts.com<\/a><\/p><p>The <strong>IMTS (International Manufacturing Technology Show)<\/strong> is the largest trade show <strong>dedicated to manufacturing technologies and the manufacturing industry in North America<\/strong>. Held in Chicago, the event brings together industrial players, engineers, manufacturers, and innovators to showcase the latest advancements in automation, robotics, machining, additive manufacturing, AI, and the digital transformation of the industry. <\/p><p>Ideal for:<\/p><ul><li>industrial manufacturers<\/li><li>equipment manufacturers<\/li><li>B2B suppliers<\/li><\/ul><h2>Agrifood &#038; Food<\/h2><p><strong>Fancy Food Show \u2013 New York \/ Las Vegas<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  New York &#038; Las Vegas<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/> <a href=\"https:\/\/www.specialtyfood.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.specialtyfood.com<\/a><\/p><p>The <strong>Fancy Food Show<\/strong> is the largest North American trade show <strong>dedicated to specialty food products and culinary innovation<\/strong>.<\/p><p>Organized in New York and Las Vegas by the Specialty Food Association, it brings together producers, distributors, buyers, chefs, and brands from around the world to explore the latest food trends, new products, and business opportunities in the premium agrifood sector.<\/p><p>Ideal for:<\/p><ul><li>food &#038; beverage brands<\/li><li>producers<\/li><li>distributors &#038; importers<\/li><\/ul><h2>Cosmetics, Fragrances &#038; Ingredients<\/h2><p><strong>NYSCC Suppliers\u2019 Day \u2013 New York<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  New York<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/><a href=\"https:\/\/nyscc.org\" target=\"_blank\" rel=\"noopener\"> https:\/\/nyscc.org<\/a><\/p><p>The <strong>NYSCC Suppliers\u2019 Day<\/strong> is the premier North American trade show <strong>dedicated to cosmetic science and ingredients for the beauty and personal care industry<\/strong>.<\/p><p>Held annually in New York by the New York Society of Cosmetic Chemists, it brings together researchers, brands, suppliers, and industrial players to discuss innovations, trends, and advancements in formulation, with a strong scientific, educational, and networking focus.<\/p><p>Ideal for:<\/p><ul><li>ingredients &#038; raw materials<\/li><li>laboratories<\/li><li>cosmetic innovation<\/li><\/ul><h2>Sports, Outdoor &#038; Lifestyle<\/h2><p><strong>Outdoor Retailer \u2013 USA<\/strong><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\">  USA<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"\/><a href=\"https:\/\/www.outdoorretailer.com\" target=\"_blank\" rel=\"noopener\"> https:\/\/www.outdoorretailer.com<\/a><\/p><p><strong>Outdoor Retailer<\/strong> is the largest B2B trade show in North America <strong>dedicated to the outdoor industry<\/strong>.<\/p><p>Held annually, it brings together brands, distributors, buyers, and experts to showcase equipment, apparel, and innovations for outdoor activities (hiking, camping, skiing, cycling, etc.), creating business opportunities and discovering new industry trends.<\/p><p>Ideal for:<\/p><ul><li>sports &#038; outdoor brands<\/li><li>equipment manufacturers<\/li><li>specialized distribution<\/li><\/ul><h2>Drones, Robotics &#038; Defense<\/h2><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\"> <a href=\"https:\/\/xponential.org\" target=\"_blank\" rel=\"noopener\">Xponential<\/a><\/p><p><strong>XPONENTIAL<\/strong> is the largest North American trade show dedicated to drones, robotics, and autonomous systems, organized annually by AUVSI. It brings together industrial players, governments, and researchers to discuss civilian, commercial, and defense applications of autonomy, with a dedicated zone for military technologies. <\/p><p>The 2026 edition was held in Detroit (we were there!), and the next one will take place from May 17 to 20, 2027, at the Miami Beach Convention Center.<\/p><h2>How to Choose the Right Trade Show in the United States?<\/h2><p>Before registering, ask yourself the right questions:<\/p><ul><li>What is my <strong>primary objective<\/strong> (leads, visibility, partners, sales)?<\/li><li>Is the audience truly <strong>qualified for my offer<\/strong>?<\/li><li>Do I have the capacity for <strong>sales follow-up<\/strong> after the show?<\/li><li>Does the show fit into a <strong>2\u20133 year strategy<\/strong>?<\/li><\/ul><p>Exhibiting in the United States is a <strong>foundational project<\/strong>, not an improvised test.<\/p><h2>The Merci Gustave Approach<\/h2><p>At <strong>Merci Gustave<\/strong>, we support French and European companies:<\/p><ul><li>in choosing <strong>American trade shows<\/strong><\/li><li>designing booths adapted to <strong>US standards<\/strong><\/li><li>logistical and operational preparation<\/li><li>and post-show business performance<\/li><\/ul><h2>Are you preparing for a trade show in the United States?<\/h2><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3af.svg\" alt=\"\ud83c\udfaf\">  Speak with a Merci Gustave expert<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3a8.svg\" alt=\"\ud83c\udfa8\"\/> Complimentary booth design &#038; quote<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f1eb-1f1f7.svg\" alt=\"\ud83c\uddeb\ud83c\uddf7\"\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f1fa-1f1f8.svg\" alt=\"\ud83c\uddfa\ud83c\uddf8\"\/> A French-speaking contact, expert in the North American market<\/p><p><a href=\"https:\/\/mercigustave.co\/contact\/\">Schedule an appointment now!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CES Las Vegas, NRF New York, SXSW Austin\u2026 Key trade shows in the United States by sector for companies ready to conquer the American market.<\/p>\n","protected":false},"author":2,"featured_media":4589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibiting-in-north-america-usa-canada"],"acf":[],"_links":{"self":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/comments?post=4588"}],"version-history":[{"count":1,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4588\/revisions"}],"predecessor-version":[{"id":4590,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4588\/revisions\/4590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media\/4589"}],"wp:attachment":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media?parent=4588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/categories?post=4588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/tags?post=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}