{"id":4714,"date":"2026-03-08T14:21:10","date_gmt":"2026-03-08T12:21:10","guid":{"rendered":"https:\/\/mercigustave.co\/blog\/cosmetic-exhibition-stand-usa-the-importance-of-stand-design-at-the-nyscc-show\/"},"modified":"2026-06-22T22:09:48","modified_gmt":"2026-06-22T20:09:48","slug":"cosmetic-exhibition-stand-usa-the-importance-of-stand-design-at-the-nyscc-show","status":"publish","type":"post","link":"https:\/\/mercigustave.co\/en\/blog\/cosmetic-exhibition-stand-usa-the-importance-of-stand-design-at-the-nyscc-show\/","title":{"rendered":"Cosmetic Exhibition Stand USA: The Importance of Stand Design at the NYSCC Show"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4714\" class=\"elementor elementor-4714 elementor-2803\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c561166 e-flex e-con-boxed e-con e-parent\" data-id=\"4c561166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7cfca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6e7cfca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cosmetic Exhibition Stand USA: The Importance of Stand Design at the NYSCC Show<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d273cd1 e-flex e-con-boxed e-con e-parent\" data-id=\"1d273cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc961b2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5bc961b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-scaled.jpg\" class=\"attachment-full size-full wp-image-4598\" alt=\"Modular stand for Givaudan at the NYSCC show with a high storage area, a light box\" srcset=\"https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-scaled.jpg 2048w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-300x169.jpg 300w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-1024x576.jpg 1024w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-768x432.jpg 768w, https:\/\/mercigustave.co\/wp-content\/uploads\/2026\/02\/Givaudan@CES_2025-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a546e8 elementor-widget elementor-widget-text-editor\" data-id=\"55a546e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/nyscc.org\" target=\"_blank\" rel=\"noopener\">New York Chapter of the Society of Cosmetic Chemists (NYSCC)<\/a> is one of the leading trade shows for the cosmetic and perfume industry in North America.<br\/>Each year, in New York, it brings together formulators, chemists, ingredient suppliers, laboratories, and major brands in a <strong>highly competitive and innovative environment.<\/strong><br\/>Exhibiting at NYSCC is much more than just presenting products: it&#8217;s about <strong>asserting your expertise<\/strong>, showcasing innovation, and capturing the attention of a highly qualified audience.<\/p><h2>Supporting Major Players in Cosmetics: Givaudan and Rossow<\/h2><p>At <strong>Merci Gustave<\/strong>, we had the privilege of producing and supporting <strong>two renowned European companies<\/strong> at the NYSCC show, including <a href=\"https:\/\/www.givaudan.com\" target=\"_blank\" rel=\"noopener\">Givaudan<\/a> and <a href=\"https:\/\/www.rossow-group.com\" target=\"_blank\" rel=\"noopener\">Rossow<\/a>.<br\/>The trust placed in us by these major players in cosmetics and perfumes demonstrates:<\/p><ul><li>our deep understanding of the industry&#8217;s challenges,<\/li><li>our ability to operate in an international context,<\/li><li>and our commitment to quality and precision.<\/li><\/ul><h2>Understanding the Specific Challenges of the Cosmetic Industry<\/h2><p>The cosmetic industry imposes particular constraints at trade shows:<\/p><ul><li>high density of competitors,<\/li><li>innovations that are sometimes complex to explain,<\/li><li>importance of image, materials, and finishes,<\/li><li>need to create an immersive and credible experience.<\/li><\/ul><p>We understand these challenges and integrate them from the stand design phase.<\/p><h2>Custom Stands, Serving the Brand and Innovation<\/h2><p>In close collaboration with Givaudan and Rossow, we designed custom stands capable of:<\/p><ul><li>faithfully reflecting brand identity,<\/li><li>showcasing innovative products and ingredients,<\/li><li>structuring the technical discourse,<\/li><li>attracting and retaining the attention of qualified visitors.<\/li><\/ul><p>Each project involved meticulous work on:<\/p><ul><li>the overall design,<\/li><li>the choice of materials,<\/li><li>printing techniques,<\/li><li>the ergonomics of the spaces,<\/li><li>and the fluidity of interactions at the stand.<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4a1.svg\" alt=\"\ud83d\udca1\">  At a show like NYSCC, details make all the difference.<\/p><h2>A Trusted Partner for Exhibiting in New York<\/h2><p>Our support for these French companies at NYSCC has strengthened our position as a trusted partner for cosmetic industry brands wishing to exhibit in the United States.<br\/>Our role is not limited to stand manufacturing:<\/p><ul><li>we advise on messaging,<\/li><li>design aligned with business objectives,<\/li><li>and coordinate local production and logistics.<\/li><\/ul><h2>NYSCC: An International Showcase for Cosmetics<\/h2><p>The NYSCC show is an essential international showcase for the cosmetic industry.<br\/>Our collaboration with French companies like Givaudan and Rossow illustrates our commitment to supporting French excellence at international trade shows.<br\/>We are proud to contribute to our clients&#8217; success and eager to continue supporting innovative players in cosmetics and perfumes at the NYSCC show and beyond.<\/p><h2>Are you exhibiting at NYSCC or a cosmetic trade show in the United States or Europe?<\/h2><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3a8.svg\" alt=\"\ud83c\udfa8\">  Free Stand Design &#038; Quote<br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4c5.svg\" alt=\"\ud83d\udcc5\"\/> <a href=\"https:\/\/mercigustave.co\/en\/contact\/\">Connect with a Merci Gustave Expert<\/a><br\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f1eb-1f1f7.svg\" alt=\"\ud83c\uddeb\ud83c\uddf7\"\/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f1fa-1f1f8.svg\" alt=\"\ud83c\uddfa\ud83c\uddf8\"\/> A French-speaking contact, expert in the North American market<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Exhibit at a Cosmetic Trade Show in the United States? Discover our projects for Givaudan and Rossow at NYSCC: custom stand design, manufacturing, and turnkey installation. <\/p>\n","protected":false},"author":2,"featured_media":4598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects-case-studies-stands-in-action-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/comments?post=4714"}],"version-history":[{"count":7,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4714\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4714\/revisions\/4729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media\/4598"}],"wp:attachment":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media?parent=4714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/categories?post=4714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/tags?post=4714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}