{"id":4718,"date":"2026-02-20T11:25:11","date_gmt":"2026-02-20T09:25:11","guid":{"rendered":"https:\/\/mercigustave.co\/blog\/case-study-arkamys-x-ta-at-ces-las-vegas\/"},"modified":"2026-07-28T12:39:17","modified_gmt":"2026-07-28T10:39:17","slug":"case-study-arkamys-x-ta-at-ces-las-vegas","status":"publish","type":"post","link":"https:\/\/mercigustave.co\/en\/blog\/case-study-arkamys-x-ta-at-ces-las-vegas\/","title":{"rendered":"Case Study \u2013 ARKAMYS x T+A at CES Las Vegas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4718\" class=\"elementor elementor-4718 elementor-2022\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e88956a e-flex e-con-boxed e-con e-parent\" data-id=\"5e88956a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e625ca0 elementor-widget elementor-widget-text-editor\" data-id=\"4e625ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h2 class=\"wp-block-heading\">Designing an immersive modular booth with a clear business objective<\/h2>\n<p><\/p>\n<p><a href=\"https:\/\/www.ces.tech\" target=\"_blank\" rel=\"noopener\">CES (Consumer Electronics Show)<\/a> in Las Vegas is one of the world\u2019s most demanding trade shows.<\/p>\n<p><\/p>\n<p>In this highly competitive environment, a booth must do more than look impressive. It must support clear business objectives.<\/p>\n<p><\/p>\n<p>This is why Merci Gustave (formerly The Booth Company) partnered with ARKAMYS to design its 30\u2019 \u00d7 40\u2019 exhibition booth.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">The booth in action<\/h2>\n<p><iframe title=\"Design Stand CES 2026 ARKAMYS | Exhibition Booth Modulaire Las Vegas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SeWEQuv9Uxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"wp-block-heading\">The business objectives were clear:<\/h2>\n<p><\/p>\n<p>The project&#8217;s challenge was clear:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p> <\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>meet with automotive OEMs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>demonstrate the value of a premium in-vehicle audio experience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>create meaningful engagement with visitors<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p>The booth therefore had to become a true business development tool, not just an exhibition space.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">A strategic approach before design<\/h2>\n<p><\/p>\n<p>At Merci Gustave, every booth begins with one question: what business outcome should it deliver?<br\/>For <strong><a href=\"https:\/\/www.arkamys.com\" target=\"_blank\" rel=\"noopener\">ARKAMYS<\/a><\/strong>, we focused on:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p> <\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>showcasing the audio experience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>visitor flow<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>the ability to create a differentiating demonstration moment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p>The result: an engagement strategy built around an immersive audio experience.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">A modular booth organized into three distinct zones with two complementary brand environments<\/h2>\n<p><\/p>\n<p>The booth was designed around three complementary areas:<\/p>\n<p><\/p>\n<p><strong>A clean, minimalist ARKAMYS environment<\/strong><br\/>&#8211; Minimalist design<br\/>&#8211; Strong brand positioning<br\/>&#8211; Clear and easy-to-read messaging<br\/>Objective: reinforce ARKAMYS\u2019 technological expertise and credibility.<\/p>\n<p><strong>A premium T+A elektroakustik environment<\/strong><br\/>&#8211; A warmer, more immersive atmosphere<br\/>&#8211; Premium hi-fi design codes<br\/>&#8211; A space dedicated to the listening experience<br\/>Objective: create an emotional connection and immerse visitors in the product experience.<\/p>\n<p><strong>A live product demonstration at the heart of the booth<\/strong><br\/>The centerpiece of the booth was a vehicle equipped for live, real-world audio demonstrations.<\/p>\n<p><\/p>\n<p>A live product demonstration at the heart of the booth<br\/>The centerpiece of the booth was a vehicle equipped for live, real-world audio demonstrations. <\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Exhibiting at CES: a demanding environment<\/h2>\n<p><\/p>\n<p>Exhibiting at CES means dealing with complex logistics, significant costs, and intense competition.<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> Related article: <a href=\"https:\/\/mercigustave.co\/en\/blog\/ces-las-vegas-standing-out-in-the-era-of-technological-innovation\/\" data-type=\"post\" data-id=\"2798\">CES Las Vegas<\/a><\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> Related article: <a href=\"https:\/\/mercigustave.co\/en\/blog\/category\/exhibiting-in-north-america-usa-canada\/\" data-type=\"category\" data-id=\"24\">Exhibiting in the USA<\/a><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modular trade show booth for CES Las Vegas: ARKAMYS case study. A business-focused booth designed to support growth in the U.S. market and attract decision-makers from the automotive industry. <\/p>\n","protected":false},"author":2,"featured_media":4719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modular-stands","category-projects-case-studies-stands-in-action-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/comments?post=4718"}],"version-history":[{"count":8,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718\/revisions"}],"predecessor-version":[{"id":5079,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718\/revisions\/5079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media?parent=4718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/categories?post=4718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/tags?post=4718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}