{"id":4718,"date":"2026-02-20T11:25:11","date_gmt":"2026-02-20T09:25:11","guid":{"rendered":"https:\/\/mercigustave.co\/blog\/case-study-arkamys-x-ta-at-ces-las-vegas\/"},"modified":"2026-06-22T22:09:48","modified_gmt":"2026-06-22T20:09:48","slug":"case-study-arkamys-x-ta-at-ces-las-vegas","status":"publish","type":"post","link":"https:\/\/mercigustave.co\/en\/blog\/case-study-arkamys-x-ta-at-ces-las-vegas\/","title":{"rendered":"Case Study \u2013 ARKAMYS x T+A at CES Las Vegas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4718\" class=\"elementor elementor-4718 elementor-2022\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e88956a e-flex e-con-boxed e-con e-parent\" data-id=\"5e88956a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e625ca0 elementor-widget elementor-widget-text-editor\" data-id=\"4e625ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Designing an immersive modular stand for a clear business objective<\/h2>\n\n<p><a href=\"https:\/\/www.ces.tech\" target=\"_blank\" rel=\"noopener\">Consumer Electronics Show (CES)<\/a> in Las Vegas is one of the most demanding trade shows in the world.<\/p>\n\n<p>In this ultra-competitive environment, a stand must do more than \u201clook good\u201d: it must serve a precise business objective.<\/p>\n\n<p>It was in this context that Merci Gustave (formerly The Booth Company) supported Arkamys in designing its 30\u2019x40\u2019 stand.<\/p>\n\n<h2 class=\"wp-block-heading\">Objective: Transform a stand into a business development tool<\/h2>\n\n<p>The project&#8217;s challenge was clear:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>meet with automotive manufacturers (OEMs)<\/li>\n\n<li>demonstrate the value of a premium in-car audio experience<\/li>\n\n<li>create strong interaction with visitors<\/li>\n<\/ul>\n\n<p>The stand therefore had to become a true commercial demonstration tool, not just an exhibition space.<\/p>\n\n<h2 class=\"wp-block-heading\">Strategic thinking before design<\/h2>\n\n<p>At Merci Gustave, a stand always begins with a question:\u2028what result should this stand produce?<br\/>For <strong><a href=\"https:\/\/www.arkamys.com\" target=\"_blank\" rel=\"noopener\">Arkamys<\/a><\/strong>, we focused on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the staging of the audio experience<\/li>\n\n<li>visitor flow<\/li>\n\n<li>the ability to create a differentiating demonstration moment<\/li>\n<\/ul>\n\n<p>Result: an activation strategy centered on an immersive audio challenge.<\/p>\n\n<h2 class=\"wp-block-heading\">A modular stand structured into three zones with two brand universes<\/h2>\n\n<p>A modular stand structured into three zones with two brand universes<br\/>The stand was designed around three distinct, complementary spaces:<\/p>\n\n<p><strong>A refined universe \u2013 Arkamys<br\/><\/strong>\u2022 minimalist design<br\/>\u2022 brand enhancement<br\/>\u2022 clear and legible message<br\/>Objective: affirm technological expertise and credibility.<br> <br><strong>A premium universe \u2013 T+A elektroakustik<br\/><\/strong>\u2022 warmer and more immersive atmosphere<br\/>\u2022 high-end hi-fi codes<br\/>\u2022 space conducive to sensory experience<br\/>Objective: create emotion and immerse visitors in the product experience.<br> <br><strong>A product demonstration at the heart of the stand<br\/><\/strong>The central point of the stand:\u2028an integrated car for real-world audio demonstrations.<\/p>\n\n<p>This setup allowed for total immersion, concrete proof of the technology, and strong drawing power. At a show like CES, experience makes all the difference. <\/p>\n\n<h2 class=\"wp-block-heading\">Exhibiting at CES: a demanding environment<\/h2>\n\n<p>Exhibiting at CES involves significant logistical constraints, high costs, and a very high level of competition<\/p>\n\n<p>\ud83d\udc49 Read also: <a href=\"https:\/\/mercigustave.co\/en\/blog\/ces-las-vegas-standing-out-in-the-era-of-technological-innovation\/\" data-type=\"post\" data-id=\"2798\">CES Las Vegas<\/a>\u2028<\/p>\n\n<p>\ud83d\udc49 Read also: <a href=\"https:\/\/mercigustave.co\/en\/blog\/category\/exhibiting-in-north-america-usa-canada\/\" data-type=\"category\" data-id=\"24\">exhibiting in the USA<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">The stand in action<\/h2>\n<p><iframe title=\"Design Stand CES 2026 ARKAMYS | Exhibition Booth Modulaire Las Vegas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SeWEQuv9Uxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modular Stand CES Las Vegas: Arkamys case study. A business stand designed for exhibiting in the USA and attracting automotive industry decision-makers. <\/p>\n","protected":false},"author":2,"featured_media":4719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modular-stands","category-projects-case-studies-stands-in-action-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/comments?post=4718"}],"version-history":[{"count":5,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718\/revisions"}],"predecessor-version":[{"id":4731,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/posts\/4718\/revisions\/4731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/media?parent=4718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/categories?post=4718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mercigustave.co\/en\/wp-json\/wp\/v2\/tags?post=4718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}