Merci Gustave
Exhibit Better. Anywhere.
About Merci Gustave
Merci Gustave is a French-Canadian trade show booth design agency based in Paris and Montreal, specializing in custom, modular, and portable trade show booths.
25 years of experience, two continents, one passion
With over 25 years of experience in trade show booth design, a presence in Europe and North America, and an undiminished passion for creation and customer service, we transform every trade show into an opportunity for visibility and performance.
Whether you are exhibiting in Paris, Montreal, Las Vegas, or Lyon, we design and deliver high-impact stands tailored to your business objectives and markets.
A nod to Gustave Eiffel
Merci Gustave is a playful nod to Gustave Eiffel: metallurgy, architecture, precision, modularity… all values that inspire our creations every day.
It is also our way of saying thank you to ingenuity and well-thought-out design—the kind that combines aesthetics, efficiency, and durability.
Merci Gustave
Our Approach
Understanding your challenges
Your objectives, your story, and your brand universe guide the design of a stand that attracts visitors, builds trust, and supports your business goals. This is why we always begin by listening.
Mastering the international stage
Making you remarkable
Your stand must reflect who you are and differentiate you.
We design trade show booths that reflect your brand and help you stand out from the competition.
Turning Your Booth Into a Business Asset
Offering more responsible solutions
We prioritize local manufacturing and modular, reusable, and sustainable solutions.
A choice that is sustainable, cost-effective, and aligned with today’s business challenges.
Simplifying your life
A trade show is often synonymous with stress and constraints.
We handle the stand portion from A to Z, respecting your budget, so that you can focus on what matters most: your customers and your business.
What is the story behind Merci Gustave?
It all began in 1996, in a village in northeastern France, with a passion for imagery and materials. At the time, David launched his first business focused on wood lamination, a technique from Quebec.
The arrival of large-format digital printing transformed the landscape: brands could finally communicate powerfully, custom-made, and at a lower cost. However, suitable supports to showcase these visuals were still lacking.
In 2008, David joined Duo Display in Canada. He discovered a North American market dominated by cheap, often unsustainable solutions. His response: build a network of specialists with an approach based on education, quality, and support.
At Duo, he participated in the development of the modular stand (Panoramic and H-line) and digital textile printing, which would become industry standards.
In 2019, David chose to regain his independence by creating his own structure to support French exhibitors wishing to establish themselves in the North American market. Thanks to his network, he quickly expanded his activity to Europe and all of North America—because, ultimately, one often exhibits far from home.
This journey forged his current standard: to offer only innovative, impactful, and sustainable stands, designed to evolve with the needs of companies and institutions, wherever they exhibit.
Do you have a sustainability policy?
Yes. Sustainability is at the heart of our approach, and it guides every stage of our projects.
Our commitment is built around four key principles:
- Prioritizing reusable booth solutions, such as modular trade show booths, to eliminate unnecessary waste.
🎯 Goal: 100% reusability, zero waste. - Reducing transportation impact by working with local production and installation partners selected for their quality standards and responsible practices.
- Prioritizing recycled and eco-designed materials whenever possible, while ensuring that graphics and custom-built elements remain recyclable at the end of their lifecycle.
- Encouraging our team, partners, and clients to make more sustainable choices without ever compromising quality, creativity, or visual impact.
n short: we design trade show booths built to last, evolve, and reduce their environmental footprint from one event to the next.
How can I get a quote for a trade show booth?
It’s simple: fill out our contact form, give us a call, or schedule a consultation with one of our booth design experts.
During a 30-minute discovery call, we take the time to understand your objectives, requirements, and event constraints.
Within a week, you’ll receive:
• a 3D booth concept
• a detailed proposal
• expert recommendations tailored to your project
This initial consultation is completely free and comes with no obligation.
Are The Booth Company and The Portable Company part of Merci Gustave?
Yes. We started from a simple observation: at the beginning of a project, exhibitors do not always know if they need a modular stand, a custom-made stand, or a lightweight portable solution.
This is why we decided to group The Booth Company and The Portable Company under a single brand: Merci Gustave.
This reflects our global approach: listening to you first, defining your needs, and then directing you toward the solution best suited to your objectives.
What are the steps involved in creating a stand?
Our approach is that of an architect: structured, precise, and built from your objectives.
Step 1 – Discovery
We start by listening to you: your challenges, your objectives, your constraints. Together, we define the success criteria for your trade show.
Step 2 – Neutral 3D Concept
We imagine an initial stand shape (without graphic design) to work on flow, ergonomics, and structure. This initial approach is accompanied by a budget estimate.
Step 3 – Realistic 3D & Detailed Budget
Once the shape is validated, we refine the concept with your visual elements. You receive a realistic rendering and a complete quote.
Step 4 – Planning & Production
We establish a clear timeline. Visuals are finalized, the stand is produced, and logistics are launched.
Step 5 – Turnkey Assembly & Delivery
On the big day, you arrive at a stand ready to welcome your visitors. Zero stress, 100% operational.
Step 6 – Post-Show Debriefing
One month later, we meet to review and anticipate your next events.