Merci Gustave
Exhibit better, everywhere
About Merci Gustave
Merci Gustave is a stand design agency based in Paris and Montreal, specializing in the design of custom, modular, and portable exhibition stands.
25 years of experience, two continents, one passion
With over 25 years of experience in exhibition stand design, a presence in Europe and North America, and an undiminished passion for creation and customer service, we transform every trade show into an opportunity for visibility and performance.
Whether you are exhibiting in Paris, Montreal, Las Vegas, or Lyon, we design and deliver high-impact stands tailored to your business objectives and markets.
A nod to Gustave Eiffel
Merci Gustave is a playful nod to Gustave Eiffel: metallurgy, architecture, precision, modularity… all values that inspire our creations every day.
It is also our way of saying thank you to ingenuity and well-thought-out design—the kind that combines aesthetics, efficiency, and durability.
Merci Gustave
Our Approach
Understanding your challenges
Your objectives, your story, and your brand universe guide the design of a stand that attracts, convinces, and supports your commercial ambitions. This is why we always begin by listening.
Mastering the international stage
Making you remarkable
Your stand must reflect who you are and differentiate you.
We design stands in your image—personalized and impactful—designed to capture attention and strengthen your brand.
Transforming your stand into a business lever
Offering more responsible solutions
We prioritize local manufacturing and modular, reusable, and sustainable solutions.
A choice that is ecological, economical, and consistent with the current challenges facing brands.
Simplifying your life
A trade show is often synonymous with stress and constraints.
We handle the stand portion from A to Z, respecting your budget, so that you can focus on what matters most: your customers and your business.
What is the story behind Merci Gustave?
It all began in 1996, in a village in northeastern France, with a passion for imagery and materials. At the time, David launched his first business focused on wood lamination, a technique from Quebec.
The arrival of large-format digital printing transformed the landscape: brands could finally communicate powerfully, custom-made, and at a lower cost. However, suitable supports to showcase these visuals were still lacking.
In 2008, David joined Duo Display in Canada. He discovered a North American market dominated by cheap, often unsustainable solutions. His response: build a network of specialists with an approach based on education, quality, and support.
At Duo, he participated in the development of the modular stand (Panoramic and H-line) and digital textile printing, which would become industry standards.
In 2019, David chose to regain his independence by creating his own structure to support French exhibitors wishing to establish themselves in the North American market. Thanks to his network, he quickly expanded his activity to Europe and all of North America—because, ultimately, one often exhibits far from home.
This journey forged his current standard: to offer only innovative, impactful, and sustainable stands, designed to evolve with the needs of companies and institutions, wherever they exhibit.
Avez-vous une politique environnementale ?
Yes. Eco-responsibility is at the heart of our approach, and this translates into 4 concrete commitments at each stage of our products’ life cycle:
- Privilégier les stands réutilisables (stands modulaires) pour éviter le jetable
🎯 Objectif : 100 % réutilisation, 0 déchet - Réduire l’impact logistique en travaillant avec des partenaires locaux, choisis pour leurs bonnes pratiques
- Favoriser les matériaux recyclés, éco-conçus, et veiller à leur recyclabilité, pour les visuels comme pour les éléments sur mesure
- Sensibiliser nos équipes, partenaires et clients aux choix les plus durables, sans jamais sacrifier la qualité et l’impact
In summary: stands designed to last, evolve, and limit their footprint at every show.
Comment obtenir un devis de stand d’exposition ?
C’est simple : il suffit de remplir notre formulaire, de nous appeler ou de réserver un créneau avec l’un de nos experts.
During an initial 30-minute meeting, we take the time to talk to fully understand your needs, objectives, and constraints.
Nous vous revenons ensuite sous une semaine avec :
– un croquis 3D de votre stand,
– un devis détaillé,
– et des conseils adaptés à votre projet.
Cette première phase est 100 % gratuite et sans engagement.
Are The Booth Company and The Portable Company part of Merci Gustave?
Yes. We started from a simple observation: at the beginning of a project, exhibitors do not always know if they need a modular stand, a custom-made stand, or a lightweight portable solution.
This is why we decided to group The Booth Company and The Portable Company under a single brand: Merci Gustave.
This reflects our global approach: listening to you first, defining your needs, and then directing you toward the solution best suited to your objectives.
What are the steps involved in creating a stand?
Our approach is that of an architect: structured, precise, and built from your objectives.
Step 1 – Discovery
We start by listening to you: your challenges, your objectives, your constraints. Together, we define the success criteria for your trade show.
Step 2 – Neutral 3D Concept
We imagine an initial stand shape (without graphic design) to work on flow, ergonomics, and structure. This initial approach is accompanied by a budget estimate.
Step 3 – Realistic 3D & Detailed Budget
Once the shape is validated, we refine the concept with your visual elements. You receive a realistic rendering and a complete quote.
Step 4 – Planning & Production
We establish a clear timeline. Visuals are finalized, the stand is produced, and logistics are launched.
Step 5 – Turnkey Assembly & Delivery
On the big day, you arrive at a stand ready to welcome your visitors. Zero stress, 100% operational.
Step 6 – Post-Show Debriefing
One month later, we meet to review and anticipate your next events.