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Merci Gustave's Blog

Must-Attend Trade Shows in the United States

11 May 2026

CES Las Vegas, NRF New York, SXSW Austin… Key trade shows in the United States by sector for companies ready to conquer the American market.

Must-Attend Trade Shows in Canada

7 May 2026

Web Summit, Startupfest, CMTS, Retail Council… Key trade shows in Canada by sector for French companies looking to conquer North America.

Eurosatory Exhibition: How to Make Your Stand a Success at the World Defense Show

23 March 2026

Exhibiting at Eurosatory? Discover how to design an effective, visible stand tailored to the constraints of the world defense exhibition. Expert advice.

7 Mistakes to Avoid When Exhibiting in the U.S.

9 March 2026

Exhibiting in the U.S. is a tremendous opportunity—provided you understand how the market works. Here are the seven most common mistakes companies make and, more importantly, how to avoid them.

What Is SEG (Silicone Edge Graphics) Technology?

9 March 2026

SEG (Silicone Edge Graphics) technology has become the industry standard for premium trade show graphics and exhibition displays.

How to evolve a modular stand over time

9 March 2026

A modular stand allows you to progressively evolve your exhibition setup without starting from scratch for every trade show.

Rent or Buy a Modular Trade Show Booth: Which Option Is Right for You?

8 March 2026

Should you rent or buy a modular trade show booth? Discover the best option based on your budget, how often you exhibit, and your business objectives.

Differences Between a Trade Show in France and a Trade Show in the USA

8 March 2026

Booth, budget, logistics, visitor behavior: What French companies need to know before exhibiting in the United States. A complete guide.

That's all for now!