Merci Gustave, a Trade Show Booth Design Agency
From Paris to Montreal, we design and deliver custom trade show booths that showcase your brand and help you stand out on the show floor.
stands
Trade Show Booth Solutions Designed Around Your Goals
Modular Booths
- Maximum Visual Impact
- Complete Flexibility
- Cost-Effective & Sustainable
Portable Displays
Ready-to-use display solutions: pop-up displays, banner stands, retractable banners, counters, and more.
Simple, effective, and versatile display solutions for all your trade shows and events.
Tension Fabric Displays
Lightweight, stylish, and durable — ideal for teams that want greater autonomy without compromising on design.
- Quick Setup
- Premium Design
- Easy Transport & Storage
Accessories
Complete your booth with hanging signs, reception counters, display cases, literature racks, and lighting solutions.
Everything you need to maximize visibility, create a professional presence, and make your booth more effective.
Testimonials
What Our Clients Say
FAQ
Who is Merci Gustave and what services do you offer?
Merci Gustave is a French-Canadian trade show booth design agency that designs, produces, and installs custom, modular, and portable trade show booths.
But we go far beyond booth fabrication. We help you define the best way to tell your story, capture visitors’ attention, and achieve your event objectives—whether you’re exhibiting in Europe or North America.
From strategy and messaging to design, production, and logistics, we support you every step of the way to ensure your trade show success.
What is the difference between a modular booth, a tension fabric display, and a portable display?
Modular Trade Show Booth
A modular trade show booth is built from reusable components while offering the same design flexibility as a fully custom exhibit.
It can be adapted to different booth sizes, reconfigured for multiple events, and reused over time.
Available for purchase or rental, it is an ideal solution for companies that exhibit regularly.
Tension Fabric Display
A lightweight and elegant structure made of aluminum tubing and tensioned fabric graphics.
Easy to transport and quick to assemble without tools, it is the perfect solution for exhibitors seeking flexibility, autonomy, and professional design.
Portable Displays
Portable displays include pop-up displays, banner stands, retractable banners, and other lightweight solutions that fit in a car trunk or can easily travel with your team.
Quick to set up and easy to transport, they are ideal for smaller trade shows, roadshows, and sales teams on the move.
How can I get a quote for a trade show booth?
It’s simple: fill out our contact form, give us a call, or schedule a consultation with one of our booth design experts.
During a 30-minute discovery call, we take the time to understand your objectives, requirements, and event constraints.
Within a week, you’ll receive:
• a 3D booth concept
• a detailed proposal
• expert recommendations tailored to your project
This initial consultation is completely free and comes with no obligation.
Do you have a sustainability policy?
Yes. Sustainability is at the heart of our approach, and it guides every stage of our projects.
Our commitment is built around four key principles:
- Prioritizing reusable booth solutions, such as modular trade show booths, to eliminate unnecessary waste.
🎯 Goal: 100% reusability, zero waste. - Reducing transportation impact by working with local production and installation partners selected for their quality standards and responsible practices.
- Prioritizing recycled and eco-designed materials whenever possible, while ensuring that graphics and custom-built elements remain recyclable at the end of their lifecycle.
- Encouraging our team, partners, and clients to make more sustainable choices without ever compromising quality, creativity, or visual impact.
In short: we design trade show booths built to last, evolve, and reduce their environmental footprint from one event to the next.
What are the key differences between trade shows in North America and Europe?
Exhibiting in North America involves much more than adjusting to a different time zone. Rules, booth standards, and event practices are often significantly different from those in Europe.
- Booth sizes are typically expressed in feet, with common formats such as 10’×10’, 10’×20’, and 20’×20’ (approximately 3×3 m, 3×6 m, and 6×6 m).
- Maximum booth heights are often limited to 8 feet (2.44 m), whereas higher structures are commonly permitted at European trade shows.
- Strict safety regulations apply, including mandatory NFPA 701 fire certification for textile graphics and fabrics.
- Installation requirements can also differ, with union labor often required for booth installation in many North American venues.
We take all of these requirements into account from the very beginning of the design process, helping you avoid costly surprises and ensuring a smooth exhibiting experience.