Exhibiting in North America: USA & Canada

CES Las Vegas, NRF New York, SXSW Austin… Key trade shows in the United States by sector for companies ready to conquer the American market.

Web Summit, Startupfest, CMTS, Retail Council… Key trade shows in Canada by sector for French companies looking to conquer North America.

Exhibiting in the U.S. is a tremendous opportunity—provided you understand how the market works. Here are the seven most common mistakes companies make and, more importantly, how to avoid them.

Booth, budget, logistics, visitor behavior: What French companies need to know before exhibiting in the United States. A complete guide.

In North America, your assigned booth type is never a minor detail. It affects your visibility, booth design, technical requirements, and often your overall exhibition budget.

Choosing the right booth location in North America is essential. It directly impacts your visibility, booth design, technical requirements, and overall budget.