Designing an immersive modular booth with a clear business objective
CES (Consumer Electronics Show) in Las Vegas is one of the world’s most demanding trade shows.
In this highly competitive environment, a booth must do more than look impressive. It must support clear business objectives.
This is why Merci Gustave (formerly The Booth Company) partnered with ARKAMYS to design its 30’ × 40’ exhibition booth.
The booth in action
The business objectives were clear:
The project’s challenge was clear:
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- meet with automotive OEMs
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- demonstrate the value of a premium in-vehicle audio experience
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- create meaningful engagement with visitors
The booth therefore had to become a true business development tool, not just an exhibition space.
A strategic approach before design
At Merci Gustave, every booth begins with one question: what business outcome should it deliver?
For ARKAMYS, we focused on:
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- showcasing the audio experience
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- visitor flow
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- the ability to create a differentiating demonstration moment
The result: an engagement strategy built around an immersive audio experience.
A modular booth organized into three distinct zones with two complementary brand environments
The booth was designed around three complementary areas:
A clean, minimalist ARKAMYS environment
– Minimalist design
– Strong brand positioning
– Clear and easy-to-read messaging
Objective: reinforce ARKAMYS’ technological expertise and credibility.
A premium T+A elektroakustik environment
– A warmer, more immersive atmosphere
– Premium hi-fi design codes
– A space dedicated to the listening experience
Objective: create an emotional connection and immerse visitors in the product experience.
A live product demonstration at the heart of the booth
The centerpiece of the booth was a vehicle equipped for live, real-world audio demonstrations.
A live product demonstration at the heart of the booth
The centerpiece of the booth was a vehicle equipped for live, real-world audio demonstrations.
Exhibiting at CES: a demanding environment
Exhibiting at CES means dealing with complex logistics, significant costs, and intense competition.
Related article: CES Las Vegas
Related article: Exhibiting in the USA