Designing an immersive modular stand for a clear business objective
Consumer Electronics Show (CES) in Las Vegas is one of the most demanding trade shows in the world.
In this ultra-competitive environment, a stand must do more than “look good”: it must serve a precise business objective.
It was in this context that Merci Gustave (formerly The Booth Company) supported Arkamys in designing its 30’x40’ stand.
Objective: Transform a stand into a business development tool
The project’s challenge was clear:
- meet with automotive manufacturers (OEMs)
- demonstrate the value of a premium in-car audio experience
- create strong interaction with visitors
The stand therefore had to become a true commercial demonstration tool, not just an exhibition space.
Strategic thinking before design
At Merci Gustave, a stand always begins with a question:
what result should this stand produce?
For Arkamys, we focused on:
- the staging of the audio experience
- visitor flow
- the ability to create a differentiating demonstration moment
Result: an activation strategy centered on an immersive audio challenge.
A modular stand structured into three zones with two brand universes
A modular stand structured into three zones with two brand universes
The stand was designed around three distinct, complementary spaces:
A refined universe – Arkamys
• minimalist design
• brand enhancement
• clear and legible message
Objective: affirm technological expertise and credibility.
A premium universe – T+A elektroakustik
• warmer and more immersive atmosphere
• high-end hi-fi codes
• space conducive to sensory experience
Objective: create emotion and immerse visitors in the product experience.
A product demonstration at the heart of the stand
The central point of the stand:
an integrated car for real-world audio demonstrations.
This setup allowed for total immersion, concrete proof of the technology, and strong drawing power. At a show like CES, experience makes all the difference.
Exhibiting at CES: a demanding environment
Exhibiting at CES involves significant logistical constraints, high costs, and a very high level of competition
👉 Read also: CES Las Vegas
👉 Read also: exhibiting in the USA