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Cosmetic Exhibition Stand USA: The Importance of Stand Design at the NYSCC Show

Modular stand for Givaudan at the NYSCC show with a high storage area, a light box

The New York Chapter of the Society of Cosmetic Chemists (NYSCC) is one of the leading trade shows for the cosmetic and perfume industry in North America.
Each year, in New York, it brings together formulators, chemists, ingredient suppliers, laboratories, and major brands in a highly competitive and innovative environment.
Exhibiting at NYSCC is much more than just presenting products: it’s about asserting your expertise, showcasing innovation, and capturing the attention of a highly qualified audience.

Supporting Major Players in Cosmetics: Givaudan and Rossow

At Merci Gustave, we had the privilege of producing and supporting two renowned European companies at the NYSCC show, including Givaudan and Rossow.
The trust placed in us by these major players in cosmetics and perfumes demonstrates:

  • our deep understanding of the industry’s challenges,
  • our ability to operate in an international context,
  • and our commitment to quality and precision.

Understanding the Specific Challenges of the Cosmetic Industry

The cosmetic industry imposes particular constraints at trade shows:

  • high density of competitors,
  • innovations that are sometimes complex to explain,
  • importance of image, materials, and finishes,
  • need to create an immersive and credible experience.

We understand these challenges and integrate them from the stand design phase.

Custom Stands, Serving the Brand and Innovation

In close collaboration with Givaudan and Rossow, we designed custom stands capable of:

  • faithfully reflecting brand identity,
  • showcasing innovative products and ingredients,
  • structuring the technical discourse,
  • attracting and retaining the attention of qualified visitors.

Each project involved meticulous work on:

  • the overall design,
  • the choice of materials,
  • printing techniques,
  • the ergonomics of the spaces,
  • and the fluidity of interactions at the stand.

💡 At a show like NYSCC, details make all the difference.

A Trusted Partner for Exhibiting in New York

Our support for these French companies at NYSCC has strengthened our position as a trusted partner for cosmetic industry brands wishing to exhibit in the United States.
Our role is not limited to stand manufacturing:

  • we advise on messaging,
  • design aligned with business objectives,
  • and coordinate local production and logistics.

NYSCC: An International Showcase for Cosmetics

The NYSCC show is an essential international showcase for the cosmetic industry.
Our collaboration with French companies like Givaudan and Rossow illustrates our commitment to supporting French excellence at international trade shows.
We are proud to contribute to our clients’ success and eager to continue supporting innovative players in cosmetics and perfumes at the NYSCC show and beyond.

Are you exhibiting at NYSCC or a cosmetic trade show in the United States or Europe?

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🇫🇷🇺🇸 A French-speaking contact, expert in the North American market